Made for China

In the last years, China economic growth had lift millions out of poverty into middle class.

In the future, this new group will separate into new segments as in developed countries: gobal affluent, mass afluent, upper middle class, lower middle class.

Asia is becoming emerged (not emerging). Some brands are watching this with fear because of new demands by the working force. We now see US companies moving factories from China to Indonesia or Malasia.

Others are surfing the trend:

  1. Levi’s jeans dENIZEN with slimmer fits.
  2. BMW M3 tiger, a special version to celebrate the tiger year.
  3. Nissan Venuncia, a new sub-brand to this market.
About these ads

Leave a comment

Filed under Strategy

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s