In the last years, China economic growth had lift millions out of poverty into middle class.
In the future, this new group will separate into new segments as in developed countries: gobal affluent, mass afluent, upper middle class, lower middle class.
Asia is becoming emerged (not emerging). Some brands are watching this with fear because of new demands by the working force. We now see US companies moving factories from China to Indonesia or Malasia.
Others are surfing the trend:
- Levi’s jeans dENIZEN with slimmer fits.
- BMW M3 tiger, a special version to celebrate the tiger year.
- Nissan Venuncia, a new sub-brand to this market.